Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo.
Lettermarks are also text-only but they are shorter.
#Thrift store logo wordmark full
Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name. Wordmark logos are often confused with lettermark logos. It has the benefit of containing the brand name of the company as opposed to a textless brandmark, such as, for example, the Apple logo. The wordmark is one of several different types of logo, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. If you are confused in deciding what font will work most optimally, My best bet: See what others in the industry are using- not just the font but also the whole package of the typeface. In the United States, the legal term "word mark" refers not to the graphical representation but to only the text. For wordmark logos, four fundamental fonts are ideally preferred: Script, Serifs, Sans serif, and Slab serif.
In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft.
A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
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